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Resume

Work
Experience

2017 - Present

Director of Product Design at Mintel

Built a new transatlantic team of UX and UI specialists for a leading market research company, establishing new processes and standards of modern design implementation. Led broad organizational change which resulted in two new frontend development teams, replatforming legacy products on a mass scale, and launching commercially successful new products both nationally & globally.

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  • Revolutionized global development by properly introducing and championing UX & UI strategic processes


  • Established a robust team practice which led to a doubling of investment in Product Design in 2021


  • Led the development of a new brand identity, & a refresh of our primary brand implementation

2024

Design Modernization Project Lead at Mintel

Led a 6-month operational project focused on optimizing the design organization. Collaborating cross-functionally and adapting to senior stakeholder feedback, I designed multiple approaches leading to fiscal savings over target, improved career development opportunities for junior designers in the organization, team expansion into emerging markets, and improved quality of design output overall

 

  • Drove initiatives to enhance team collaboration, improve decision-making processes, and reduce costs by £200k+ through streamlined workflows and technology-enabled solutions.

  • Championed consistency in design outputs, ensuring a unified brand image across all touchpoints.

  • Spearheaded efforts to prioritize projects effectively, optimizing resource allocation and maximizing team productivity.

2017 - 2018

UX Manager at Mintel Comperemedia

Led the development and launch of a new UX department for a company with limited design maturity, while also leading the research, design, and experience launch of a groundbreaking multi-channel marketing data analysis tool for the financial services industry.
 

  • Successfully hired and mentored a high-performing team of UX/UI specialists.

  • Championed the value of user-centered design across the organization, fostering collaboration between design, engineering, and business stakeholders.

  • Spearheaded the redesign of a legacy product suite, improving usability and user satisfaction.

2012 - 2016

Lead UX / Research Strategist at The Plum Tree Group

As a founding member and lead of Plum Tree's RIO (Research, Innovation, and Optimization) team: collected extensive research for clients, crafted digital strategies on- and off-product, performed ongoing optimization testing; as well as onboarding, training, and managing a cross-functional team of analysts and designers.

 

  • Developed or consulted on-site strategy for 100+ lead generation & ecommerce websites


  • Developed UX products, processes, and deliverable stacks that directly led to increased agency revenue


  • Provided insight and integrated strategy across agency service areas; including website IA/UX, consumer insights, content strategy, search engine optimization & marketing, social media strategy & management, and ongoing data analysis

Education

Loyola University Chicago

BBA in Marketing, Honors Program (minors: International Business, Philosophy)

Skills
& Expertise

  • Team development & management

  • User analysis, profiling, mapping, & insight integration

  • Product strategy, UX design, UI direction, accessibility

  • Usability testing, quantitative analytic analysis

  • Design system development & ongoing management

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