Design system introduction, championship, & development
Led a 50-year-old company through a transformative modernization process in how it designed and built the frontend of its platform and suite of digital tools.
Result: increased efficiency, consistency, speed to prototype, accessibility, general usability, and visual delight of all development work.
Building & growing a Product Design department
Led the recruitment, hiring, and development of many excellent UX and UI designers at a company which historically had no product design talent. Led mentorship and career development of individuals, and built a positive culture of collaboration, growth, experimentation, and subject matter expertise.
Result: a stellar team leading massive organizational change and pushing for greater design maturity across the business over 6+ years.
Brand refresh & new brand identity development
Directed a cross-department initiative to develop a new brand identity for an existing pillar of the parent business, and collaborated with Marketing to modernize parent brand, improve guidelines and general branding documentation.
Result: fresh visual experience launched with clear, thorough strategy and implementation standards, leading to improved consistency across the business and overwhelmingly positive feedback from users.